Google Analytics
Traffic, acquisition and conversion reporting for GA4
Google Analytics reports website and app traffic, which channels brought it in, and what converted, with predictive audiences built into GA4. Live since November 2005.
Pricing and platforms
- Has a free tier
- Standard Google Analytics is provided free of charge; Analytics 360 is the paid enterprise tier.
- Runs on
- Web, API
Facts from the vendor's own pages, checked August 19, 2026. Source
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